Your Google Ads are running. The LinkedIn posts are attracting views, and your organic traffic graph is going up from month to month. Yet the sales team are still asking, 'Where are the leads?' One of the biggest sources of annoyance in B2B marketing is seeing traffic figures go up while revenue remains at a level. In fact, traffic was never the aim; it has always simply been the first step. It is what takes place after a person reaches your website that determines whether y
