If your marketing plan still begins and ends with "rank on Google," it's time for an update. Your buyers aren't searching in one place anymore — they're bouncing between Google, YouTube, Instagram, Reddit, and AI tools like ChatGPT, often within the same afternoon. This is exactly why Search Everywhere Optimization has become the phrase every serious marketer is talking about in 2026. It isn't a replacement for SEO — it's the recognition that SEO alone can't cover the ground
